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Home » Marketing 2.0

Marketing 2.0
Web created a great revolution in computer. Web include pages and texts which can be accessed by the use of web browser. There are many versions of Web and each version has its own attractive features. It is said that presently there are three generations of Web which are Web 1.0, Web 2.0 and Web 3.0. Web 2.0 is widely used especially in IT industries. Web 2.0 has given new dimension to web users where the people can have social networking sites. This also helps to marketing on the web. Marketing 2.0 involves many new ideas. With each year passing the concept of communication is also changing as the medium is changing. Web 2.0 is also called as Marketing 2.0. As the IT industry is blooming like anything the need for the new and better versions of the Web has become important. Marketing 2.0 has become a need of IT industry.
Web has given new channels to reach the customers and the best examples are digg, del.icio.us,YouTube, flickr, and newsvine. These sites have become popular among peoples as these are delivering media in the form of blogs, pictures, feeds and videos. If you want to reach the market you have to understand sites and how they work.

Marketing is a need of present world where companies are blooming with the help of new technological advances. In earlier days marketing was done through press release, advertising, banner advertisements, etc. These mediums are still popular but the companies should find some more creative ways. With the help of Marketing 2.0 the companies can increase their product anticipation. The Web 2.0 made things easy as pictures, news, blogs and video clips can be released. This will generate more public interest. Creative ways are always welcomes in marketing field and new ideas are the backbone of this industry. There are many ways to market Internet products and what can be better option then Web 2.0. This application is more innovative and one can do marketing through this in a flexible way. Web 2.0 is a best way to pave new ways of reaching the customers. The world is changing and so is the perspective is changing. Web 2.0 is the second generation of the web. The host of services offered by this web is helping all the marketing sector in various ways.

Marketing 2.0 is an outcome of Web 2.0 as it means transformation of marketing because of the effects of the network through Internet. When the market situation changes through Internet network it is called Marketing 2.0. Marketing 2.0 created a tremendous change in the market. Marketing 2.0 is used to boost up the purchase decision. The main purpose of Marketing 2.0 is o turn the transactions into integrations. Some of the examples are Building communities/social networks, Pull content(Search Engine Marketing), Blog posts, User generated content & product innovation, Videos/podcasts/vcasts, Product placements, Webinars/Virtual Environments (i.e 2nd Life) and Email.